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Drake Bounces, Looking To Uplift Single Women As They Drop It Low

Either Drake is trying to clear himself of all karmic debt, or he really does have the biggest heart in hip-hop. After the feel-good vibes of his million-dollar "God's Plan" giveaway, he's back at it again. This time, women of all colors are the intended benefactors, as Drake delivers an empathetic single ladies anthem that would make Beyoncé drop down and get her eagle on.

"Nice For What" pairs samples of Lauryn Hill's "Ex-Factor" and the queen of New Orleans bounce, Big Freedia, on call-and-response dance floor duty. But it's the cameo appearances in the video, directed by Karena Evans and released late Friday night, that make it worthy of heavy repetition. Representing women of all hues and ages, it features a star-studded list that includes ballerina Misty Copeland, Black Panther heroine Letitia Wright, comedian Tiffany Haddish, Hollywood power player Issa Rae, actresses Rashida Jones, Tracee Ellis Ross, Yara Shahidi, Zoe Saldana, Michelle Rodriguez, twin Swedish models Elizabeth and Victoria Lejonhjarta and more.

In the midst of the #MeToo movement and a rising tide of feminine voices in pop culture — including Cardi B, who released her debut album Invasion Of Privacy, on Friday as well — it's a timely visual. And it comes from the man whose entire career has been predicated on vulnerable expressions of love and heartbreak in a genre built on hypermasculinity. Not to suggest Drake's intentions have always been ego-free; he's also known for spilling the details of his Scorpio-in-Venus love life in song, with seemingly little regard for his past lovers' privacy.

But if "Nice For What" is a preview of the forthcoming album Drake told a Toronto audience Friday he's returned home to complete, this could be the LP on which the 6 God finally humbles himself.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Rodney Carmichael is NPR Music's hip-hop staff writer. An Atlanta-bred cultural critic, he helped document the city's rise as rap's reigning capital for a decade while serving on staff as music editor, culture writer and senior writer for the defunct alt-weekly Creative Loafing.