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New Logo Reflecting Mascot Change On Display At SEHS

Brian Bull
/
KLCC

The new mascot for South Eugene High School is now prominently part of the campus’ renovation.

Work crews installed the new school logo Monday, on the building’s main face. It replaces the “Axemen” with simply “Axe”.

The move follows months of debate and community input that started last year.

Critics of the near-century-old “Axemen” mascot said it was gender-exclusive. Backers disagreed, adding it was an important tradition for students and alumni.

In February, South Eugene’s principal recommended the change. The 4-J superintendent approved it.

A 4-J spokeswoman says most school athletic uniforms have since been updated with the “Axe” moniker.

Copyright 2018, KLCC.

Brian Bull is an assistant professor of journalism at the University of Oregon, and remains a contributor to the KLCC news department. He began working with KLCC in June 2016.   In his 27+ years as a public media journalist, he's worked at NPR, Twin Cities Public Television, South Dakota Public Broadcasting, Wisconsin Public Radio, and ideastream in Cleveland. His reporting has netted dozens of accolades, including four national Edward R. Murrow Awards (22 regional),  the Ohio Associated Press' Best Reporter Award, Best Radio Reporter from  the Native American Journalists Association, and the PRNDI/NEFE Award for Excellence in Consumer Finance Reporting.
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