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La-Z-Boy Seeks Image Overhaul

La-Z-Boy is the biggest manufacturer of upholstered furniture in the United States, and also one of its best known brand names. But tough competition from other companies is cutting into La-Z-Boy's revenues. In response, La-Z-Boy has hired New York designer Todd Oldham to update its image. NPR's Jim Zarroli reports.

Copyright 2004 NPR

Jim Zarroli is an NPR correspondent based in New York. He covers economics and business news.