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Small Businesses Target Saturday Shoppers

Rachael McDonald

The big box stores and malls are hoping you'll go shopping on Black Friday. Some even pushed their sales back to Thanksgiving night. Small local businesses are doing their own marketing for this Saturday.

Small Business Saturday is a national event with businesses participating throughout Oregon. In downtown Eugene, Toby Sovak, owner of Noisette Pastry Kitchen has joined with neighboring businesses to encourage people to join in.

Sovak "It's important to us to keep our money local and to help support us as a business, because we, here at Noisette, we employ 13 people. And those are people in our community. Those are friends and neighbors."

Sovak says her efforts go beyond the holiday period.

Sovak: "We'd like to extend it to other times of the year where we can remind all of our neighbors and the community to keep it local."

Sovak says downtown Eugene has changed a lot in the year she's been in business. More locally owned shops and restaurants have opened.

Rachael McDonald is KLCC’s host for All Things Considered on weekday afternoons. She also is the editor of the KLCC Extra, the daily digital newspaper. Rachael has a BA in English from the University of Oregon. She started out in public radio as a newsroom volunteer at KLCC in 2000.