Continuing Pandemic Dims Holiday Retail Forecast

Igor Rodrigues

With the COVID-19 pandemic causing economic upheaval through 2020, retailers’ prospects for the holiday shopping season look dicey.

Brittany Quick-Warner, President of the Eugene Chamber of Commerce said many businesses are still trying to figure out fall staffing, as workers manage time allocated through the Family and Medical Leave Expansion Act.  She said the picture isn’t much clearer through the rest of 2020.

Credit Artem Beliaikin / Unsplash

“We were living in this environment where we thought we were just triaging for a few months and it’s crystal clear to everybody now that this is going to be a much longer-term impact," said Quick-Warner. "Not only on the physical spaces and the regulations, but on the mental health and on the staffing capacity.

"I think people are generally ready to get back to normal, but know that that “normal” isn’t coming anytime soon.”

TheNational Retail Federation says in 2019, holiday spending was more than 4% over the previous year, with shoppers spending more than $1,000 average. This year will be“unprecedented” and “unpredictable” by comparison.

Copyright 2020, KLCC.

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Brian Bull is an assistant professor of journalism at the University of Oregon, and remains a contributor to the KLCC news department. He began working with KLCC in June 2016.   In his 27+ years as a public media journalist, he's worked at NPR, Twin Cities Public Television, South Dakota Public Broadcasting, Wisconsin Public Radio, and ideastream in Cleveland. His reporting has netted dozens of accolades, including four national Edward R. Murrow Awards (22 regional),  the Ohio Associated Press' Best Reporter Award, Best Radio Reporter from  the Native American Journalists Association, and the PRNDI/NEFE Award for Excellence in Consumer Finance Reporting.