Come celebrate the Season by the Sea at the annual Florence Holiday Festival, hosted by the Florence Area Chamber of Commerce.

On November 25, enjoy Shop Small Saturday and follow the Cookie Trail to find incredible buys on unique gifts from locally-owned ‘Mom and Pop’ shops, fabulous galleries, and enjoy an amazing diversity of food.

On December 2, from 4:00 to 7:00 p.m. on Bay Street in Historic Old Town, welcome the arrival of Santa and Mrs. Claus, and enjoy a lighted car parade and the annual mayor’s tree lighting ceremony. Revel in an evening of cars, carols, and the Clauses!

Also, beginning November 24 and continuing through December 23 shoppers can search for Flo, an 18-inch plush whale that lights up and makes sounds. Flo will be in dozens of participating stores, galleries, restaurants, bars, and coffee shops all over town. Flo’s fans can follow a treasure map to get stickers, prizes, discounts, coupons, treats, or a raffle ticket for a chance to win that proprietor’s Flo. Each stop along the map will offer something unique to that location. Maps will be available beginning November 23 at the Chamber’s visitor center, 290 Highway 101, or online at FlorenceFun.com.