Copenhagen rewards tourists for good behavior as Europe struggles with overtourism

By Adrian Ma

Published August 10, 2025 at 5:00 AM PDT

NPR's Adrian Ma speaks with Rikke Holm Petersen, director of marketing for Wonderful Copenhagen, about CopenPay, the city's new tourism program.

Adrian Ma

Adrian Ma covers work, money and other "business-ish" for NPR's daily economics podcast The Indicator from Planet Money.