LTD To Discontinue Bus Ads

Jun 1, 2021

LTD will soon phase out exterior bus ads, such as the one on the front of this Route 28 bus.
Credit Elizabeth Gabriel / KLCC News

Transit busses in Eugene and Springfield will soon run without advertisements on them. Lane Transit District is phasing out the use of exterior bus ads starting in July. The agency said with revenue falling, it costs more to run the ad program than it takes in. 

"Since the pandemic delivered shrinking advertising revenues, it no longer makes good business sense to continue the bus advertising program,” said Aurora Jackson, LTD’s General Manager. “We appreciate the businesses and nonprofit organizations that have advertised on LTD buses over the years."