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Eugene Artist Creates New Design For Cultural Trust License Plate

Oregon Cultural Trust

A Eugene artist has designed a new license plate that will support the Oregon Cultural Trust. It goes on sale next month.


The background of the new plate features an Oregon landscape that includes mountains, a river, and the coast. The foreground features dozens of Oregon cultural and historic symbols.


For Liza Burns, it was unlike anything she had ever created.

“It’s a completely bizarre design challenge," she said.

Burns had to make sure the image would mesh with the other elements like the state name, registration stickers, and of course, the plate numbers themselves. 

"It has to sit behind all of the identifying information for the plate, but still somehow stand out," she said. "It’s a lot to pack in to 11-and-a-half by five-and-a-half inches, but I think it worked.”

Credit Oregon Cultural Trust
Liza Burns, a Eugene artist, works on one of the mural-sized versions of the design she created for the new Oregon Cultural Trust license plate.



The new plate supports the Oregon Cultural Trust, which is celebrating its 20th anniversary. The new plateswill be available from the Oregon DMV starting October 1. There is a $50 surcharge in addition to the regular license fees. Existing Cultural Trust plates will remain valid. 


The Oregon DMV said Oregonians have ordered more than 72,000 of the original Cultural Trust plates since they were introduced in 2003.

A large, mural-size version of Burns’ creation will go on display this fall at Oregon’s four largest airports, including Eugene.


Chris Lehman has been reporting on Oregon issues since 2006. He joined the KLCC news department in December, 2018 and became News Director in March, 2023. Chris was born and raised in Pennsylvania, and graduated from Temple University with a degree in journalism. His public broadcasting career includes stops in Louisiana and Illinois. Chris has filed for national programs including “Morning Edition” and “All Things Considered.”
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