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Food Truck Show Cooks Up Rivalry Between Traveling Challenger And Eugene's Own SAMMITCH

Brian Bull

A food fight of epic proportions erupted in Eugene’s Park Blocks Monday. It was for a Discovery + network show, and it’s tough competition no matter how you slice it.

The show’s working title is “Burger Truck Brawl,” and this episode pits Los Angeles-based challenger, Billionaire Burger Boyz, against Eugene contestant Sammitch. Both vied for the longest lines and most food sold.

Credit Brian Bull / KLCC
Casey James Brooks, of SAMMITCH, praising Eugeneans' turnout to help his truck's chances of winning the "brawl".

During the noon lunch break, the heads of the two trucks exhanged friendly taunts.

Casey James Brooks (Sammitch): I’m bringing my people todaaayy!!

David Kitchen (Billionaire Burger Boyz): He brought’em out, today!

Casey James Brooks: Getting the local’s advantage, today!

The number of orders and satisfied customers factor into the winner, though showmanship can’t hurt.  Here, Kitchen of Billionaire Burger Boyz thanks a generous customer. 

“We got a tip!  (sings) Heeyy we got a tip, we got a tiiipp!”

“’We got a tip’, they always do that," Brooks told KLCC.  "It’ll be stuck in my nightmares.” (laughs)

Brooks, the owner and operator of Sammitch, said in this two-day battle, Eugeneans are certainly pushing for his truck.

Credit Brian Bull / KLCC
David Kitchen of Billionaire Burger Boyz greets a customer at the Park Blocks.

“It was a little busy, we had the track and field events and stuff like that, and we’re definitely gonna be on the right track today, we’re gonna be kickin’ butt.”

Kitchen of Billionaire Burger Boyz says their next stop is Seattle, but they’ve enjoyed competing here in the Emerald City. 

“Eugene has been awesome man, it’s beautiful, it’s way more sunny than I thought it was gonna be. It’s sunny longer, so keeps us happier longer! (laughs)

We’d love to tell you who won, but network producers have sworn everyone to secrecy until the show airs, later this summer. 

Copyright 2021, KLCC.

Brian Bull joined the KLCC News Team in June 2016. In his 25+ years as a public media journalist, he's worked at NPR, Twin Cities Public Television, South Dakota Public Broadcasting, Wisconsin Public Radio, and ideastream in Cleveland. His reporting has netted dozens of accolades, including four national Edward R. Murrow Awards (19 regional), the Ohio Associated Press' Best Reporter Award, Best Radio Reporter from the Native American Journalists Association, and the PRNDI/NEFE Award for Excellence in Consumer Finance Reporting.
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