After Viral Success, Will Travel Oregon's Animated Videos Be Spirited Away?

May 29, 2019

If you’re a fan of Studio Ghibli movies like “My Neighbor Tortoro” or “Kikki’s Delivery Service”, then Travel Oregon’s recent tourism videos have likely intrigued you. But they may be coming to an end.

A girl and a mythical beast enjoy a magical dining experience together in Travel Oregon's latest video for its "Only Slightly Exaggerated" series.
Credit Travel Oregon / YouTube.org

Started in 2018, the so-called “Only Slightly Exaggerated” marketing campaign has replicated the animation style of the Japanese entertainment company.  Familiar Oregon landmarks such as Crater Lake and Haystack Rock are paired with mystical creatures or events.

Cloud giants wander across the Oregon landscape in another scene from the "Only Slightly Exaggerated" video.
Credit Travel Oregon / YouTube.org

Todd Davidson is CEO of Travel Oregon, which commissioned the campaign with Psyop and Sun Creatures Studio. He says the response to the two videos so far has put Oregon on the world stage.

“I did a Skype interview with television stations in Japan, we did a radio interview with stations in London, we did an organic post of the video itself, in China," he tells KLCC.

"Five million views within just a few weeks.”

It’s unknown whether the Ghibli-esque campaign will continue with a third video. A Travel Oregon coordinator says they’ll figure out tourism marketing later this fall.

Copyright 2019, KLCC.