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Vendors Leap at Chance to Serve Trials Fans

Karen Richards

While there won't be a free festival area outside Hayward at the Olympic Track and Field Trials in Eugene, there will be a food court for ticketed fans. KLCC checked in with one company that jumped at the chance to be there.  

Darcey Howard is Chief Marketing Officer at Thinking Tree Spirits. She said the Eugene-based “farm to flask” distillery is excited to be part of the Olympic Trials, though the preparation was like interval training.


“It was on and then it was off, and then it was going to be very limited," said Howard. "So where we are now, this iteration of it really has only come to fruition in, I would say the last two months, where we understood yes, there will be a fan fest 'cause for a while there wasn't going to be.”


Thinking Tree is used to stops and starts. They pivoted to making hand sanitizer last year. Howard said they'll have a 10'x20' booth on Agate Street, and will serve cocktails in bars and VIP areas. She said they've hired a slew of people for the event, and staffing wasn't hard, because they could offer access to the Olympic Trials.

Karen Richards joined KLCC as a volunteer reporter in 2012, and became a freelance reporter at the station in 2015. In addition to news reporting, she’s contributed to several feature series for the station, earning multiple awards for her reporting.
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