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Farmer's Markets For All: Low-Income Food Program Grows In Lane Co.

Willamette Farm and Food Coalition

A popular Lane County voucher program has been extended to make locally grown food more affordable to low-income residents.


Double Up Food Bucks is well-known to folks who receive Supplemental Nutrition Assistance Program benefits, or SNAP. It amounts to a coupon for up to $10.00, per market day, that can be spent at local farmer’s markets. 

Rachael Ward of Willamette Farm and Food Coalition says the Food Bucks program makes fresh fruits, veggies, and beans a healthy option for customers. It also pays local growers.

Credit Rachael Ward

“Who we know want to feed our community, regardless of income, but have a really fine bottom-line and have a revenue that they need to make to sustain a living as a farmer,” said Ward.

A Trillium Community Health Plan grant (through the Lane County Prevention Work Group) will sustain the program for three years and increase the amount of Food Bucks to $20.00 when using an Oregon Trail card at four rural markets.

Those rural farmer's markets Whiteaker, Veneta, South Valley, Florence

Credit Willamette Farm and Food Coalition
Colorful produce at Lane County Farmers Market.


Double Up Food Bucks are honored at Lane County Farmer’s Market in Eugene. In fact, Ward says before and after the pandemic shuttered the market, the number of SNAP transactions doubled or tripled from previous years.

Credit Willamette Farm and Food Coalition
Lane County Farmers Market in downtown Eugene is the largest in the county.  There are rural farmers markets in Whitaker, Veneta, Cottage Grove and Florence.


The Food Bucks script can be used each day markets are open.

Ward says the program benefits the local economy. When money is spent at a farm stand or market, most of it stays in the community.   

Credit Willamette Farm and Food Coalition
Double Up Food Bucks and SNAP script buys fresh vegetables, fruits, nuts and beans at markets around Lane County.

The $130,000 Trillium grant will expand WFFC’s Farm Stand SNAP Match program, which brings the concept of Double Up Food Bucks to rural farm stands. Customers who use their EBT card at Fox Springs, Organic Redneck Growers, or A&M Family Farms can receive up to an additional $10.00 to spend on fresh produce, meat, eggs, dairy, grains, and cold prepared foods.

Tiffany joined the KLCC News team in 2007. She studied journalism at the University of Missouri-Columbia and has worked in a variety of media including television and daily print news. For KLCC, Tiffany reports on health care, social justice and local/regional news. She has won awards from Oregon Associated Press, PRNDI, and Education Writers Association.
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