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Expanding to the mainland, Doughmo's Cookie Co. hopes Eugene will be a sweet spot

Dominique Civitano arranges knit-replicas of Morty, the mascot for Doughmo's Cookie Company. Civitano was in Eugene for the store's grand opening today, and will return to the big island of Hawaii soon where the company is based.
Brian Bull
/
KLCC
Dominique Civitano arranges knit-replicas of Morty, the mascot for Doughmo's Cookie Company. Civitano was in Eugene for the store's grand opening today, and will return to the big island of Hawaii soon where the company is based.

A new cookie shop has just opened in downtown Eugene, in the footprint of another cookie shop that closed late last year.

The owner of this store is hopeful for good fortune.

The storefront for Doughmo's Cookie Company features Morty the French bulldog on the awning and as a neon sign.
Brian Bull
/
KLCC
The storefront for Doughmo's Cookie Company features Morty the French bulldog on the awning and as a neon sign.

On Doughmo’s Cookie Company’s grand opening day, a steady stream of customers lined up under a colorful awning that had “Morty”, a French bulldog, emblazoned on it. Workers took orders at the register as vendors dropped off bags of flour, eggs, and sugar.

Navigating the space with another worker, Dominique Civitano prepped racks upon racks of cookies with care and precision.

“I am adding some big chocolate wafers to some mini chocolate cookies,” she explained.

Civitano is the owner of Doughmo’s, based in Hawaii. This is their first mainland location, as well as first brick-and-mortar store. It occupies the former space of Crumb Together, which struggled with challenges including the pandemic economy and confrontative visitors.

This included two anti-maskers who assaulted one of Crumb Together’s owners in November 2021, an exchange that went viral on social media. One of the anti-mask activists, Amy Hall, was just sentenced to nearly four years in prison, while her accomplice, Ricki Collin, remains at large.

Customers line up on Doughmo's Cookie Company's grand opening day, as Kodie Dorman works the cashier.
Brian Bull
/
KLCC
Customers line up on Doughmo's Cookie Company's grand opening day, as Kodie Dorman works the cashier.

But despite this history, Civitano was upbeat.

“We all are here to have a really good time, be part of the community and kinda be a safe, positive place,” she told KLCC. “So we’re feeling good, we’re feeling really positive about it.”

Some proceeds from Doughmo’s will go towards causes including Alzheimer’s research (Civitano’s mother has Alzheimer’s) , abortion access and services, and animal rescues and shelters.

Oregon overall is showing signs of rebounding from the pandemic’s economic effects, as COVID fears continue to wane. More and more people are venturing back into stores and eateries, which bodes well for new ventures like Doughmo’s first store in the contiguous United States.

Brian Bull is a contributing freelance reporter with the KLCC News department, who first began working with the station in 2016. He's a senior reporter with the Native American media organization Buffalo's Fire, and was recently a journalism professor at the University of Oregon.

In his nearly 30 years working as a public media journalist, Bull has worked at NPR, Twin Cities Public Television, South Dakota Public Broadcasting, Wisconsin Public Radio, and ideastream in Cleveland. His reporting has netted dozens of accolades, including four national Edward R. Murrow Awards (22 regional),  the Ohio Associated Press' Best Reporter Award, Best Radio Reporter from  the Native American Journalists Association, and the PRNDI/NEFE Award for Excellence in Consumer Finance Reporting.
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