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Native American student organization calls for boycott against Dutch Bros.

A Dutch Bros location in downtown Eugene.
Brian Bull
/
KLCC
A Dutch Bros location in downtown Eugene.

An Indigenous student group is calling for a boycott against the Dutch Bros coffee-chain starting tomorrow. The protest is over the company founder’s plans for his Grants Pass resort.

The UO NASU's Instagram account announced the boycott earlier today (Feb. 10).
The UO NASU's Instagram account announced the boycott earlier today (Feb. 10).

Six tribes have written to the governor’s office and the legislature over Travis Boersma’s plan to put 225 historic horse racing machines (HHRs) – into his Flying Lark resort. Critics says the HHRs will essentially create a private casino, which would siphon millions of dollars from tribes’ casinos and hurt their economies.

Choctaw tribal member Ashley Younger heads the University of Oregon’s Native American Student Union (UO NASU). She said it’s troubling that Boersma has applied for the HHRs, which is an affront to the tribes’ economic well-being.

“It is supposed to be a right for Natives in Oregon to own and operate casinos,” she told KLCC. “And this is supposed to be a privilege that’s not extended past those reservations and past those tribes.”

Dutch Bros did not comment for this story. A spokesperson for the Flying Lark told Willamette Week that the HHRs would not create a casino. The Oregon Racing Commission is reviewing Boersma’s application for the machines.

The UO NASU’s Younger says they’ll call for a boycott against Dutch Bros. indefinitely, until Boersma “stops this treaty violation.”

Copyright @2022, KLCC.

Brian Bull is an assistant professor of journalism at the University of Oregon, and remains a contributor to the KLCC news department. He began working with KLCC in June 2016.   In his 27+ years as a public media journalist, he's worked at NPR, Twin Cities Public Television, South Dakota Public Broadcasting, Wisconsin Public Radio, and ideastream in Cleveland. His reporting has netted dozens of accolades, including four national Edward R. Murrow Awards (22 regional),  the Ohio Associated Press' Best Reporter Award, Best Radio Reporter from  the Native American Journalists Association, and the PRNDI/NEFE Award for Excellence in Consumer Finance Reporting.
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