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Arcimoto’s new MUV rolled out for Wall Street event

 Three-wheeled industrial electric vehicle.
Image provided by Arcimoto.
The Modular Utility Vehicle (MUV) as unveiled by Arcimoto today.

A new line of vehicle has Arcimoto executives hoping for a turnaround following a tough year of challenges.

Arcimoto CEO Chris Dawson.
Photo provided by Arcimoto
Arcimoto CEO Chris Dawson.

Eugene-based Arcimoto has talked of strategically refining production and delivery, as a means to a “path of profitability.” This has included cutting back its workforce from 324 employees to 122.

Now – as part of its “Investor and Analyst Day” this morning- Arcimoto has unveiled a new vehicle that will be rolling out of the company’s Eugene production facility, called the Modular Utility Vehicle (MUV.)

In a web presentation, Arcimoto CEO Chris Dawson said this industrial focused, three-wheeled vehicle will provide “right-sized” services.

“It doesn’t make sense that I take a 6,000-lb. SUV to get my latte,” said Dawson. “I’m certainly guilty of that, I’m sure that many of you are well. But it’s equally ridiculous that a large diesel box truck delivers you your toothbrush. So again, this is the right tool for the right job.”

The MUV sells at a base price of $23,500 with a range of 102 miles and top speed of 75 mph. With a flatbed feature, the MUV is intended for hauling materials, supplies, and equipment.

At last check, Arcimoto stock hovered around $1.59 a share. That’s down sharply from a couple years ago, when it was valued at just over $343 per share.

Brian Bull is an assistant professor of journalism at the University of Oregon, and remains a contributor to the KLCC news department. He began working with KLCC in June 2016.   In his 27+ years as a public media journalist, he's worked at NPR, Twin Cities Public Television, South Dakota Public Broadcasting, Wisconsin Public Radio, and ideastream in Cleveland. His reporting has netted dozens of accolades, including four national Edward R. Murrow Awards (22 regional),  the Ohio Associated Press' Best Reporter Award, Best Radio Reporter from  the Native American Journalists Association, and the PRNDI/NEFE Award for Excellence in Consumer Finance Reporting.
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