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Selling a myth: How gun companies market their products

KLCC
Dave Blanchard
KLCC

On this edition of Oregon On The Record, part 2 of our series about the surging number of gun sales in Oregon.

You’ll hear a conversation with Michelle Barnhart, Ph.D. and Aimee Huff, Ph.D., Associate Professors of Marketing at Oregon State University, who are experts on how the gun industry gets consumers to buy their products.

And while you don’t see gun advertisements on TV or the radio, the industry knows very well where, how and why to get people interested in the guns they want to sell.

Michael Dunne is the host and producer for KLCC’s public affairs show, Oregon On The Record. In this role, Michael interviews experts from around Western and Central Oregon to dive deep into the issues that matter most to the station’s audience. Michael also hosts and produces KLCC’s leadership podcast – Oregon Rainmakers, and writes a business column for The Chronicle which serves Springfield and South Lane County.